#1 Measurement Protocol Version 2 ‘v’ is used to denote the measurement protocol version. The value of this parameter for GA4 is 2 For example: v=2 as in: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN>m=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fga4guide.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fga4guide.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20ga4%20guide&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 Note: Universal analytics uses measurement protocol version 1 #2 Measurement ID In the case of GA4, ‘tid’ denotes the measurement ID (and not the tracking ID). […]