Ecommerce Conversion Rate The ecommerce conversion rate is the percentage of sessions that results in ecommerce transactions (in a given time period). Ecommerce conversion rate = (Total Ecommerce Transactions/Total website sessions) * 100 For e.g. the ecommerce conversion rate in the chart above was calculated as: = (1,736 transactions / 996,563 sessions) * 100 = […]
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set up Ecommerce Tracking in Google Analytics
Follow the steps below to set up ecommerce tracking: Step-1: Sign up for a Google Analytics account (if you already don’t have one). Step-2: Once you have created your Google Analytics account, navigate to https://analytics.google.com/analytics/web/ Step-3: Click on the ‘Admin’ link at the bottom left-hand Step-4: Click on the ‘Tracking Info’ drop-down menu under the ‘Property […]