How to deactivate and reactivate your data filter?

To de-activate your data filter, follow the steps below: Step-1: Navigate to the ‘admin’ section of your GA4 property. Step-2: Click on the ‘Data Settings’ drop-down menu under the ‘Property’ column: Step-3: Click on ‘Data Filters’. Step-4: Click on the three dots menu next to the data filter you want to deactivate: Step-5: Click on […]

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GA4 Event Tracking Setup Google Analytics 4 Tutorial

What are Google Analytics 4 events? An event is the user’s interaction/activity with a web page element embedded on a website and/or mobile app. Following are examples of web page elements: video, image, button, form, scroll bar, external link, lightbox etc Following are the examples of users activities that can be tracked as events in […]

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How to Modify and Create events in the GA4 Google Analytics 4 Tutorial

Google Analytics 4 also provides the option to modify and create events in the analytics console only. Note that you can create or modify events based on the occurrence of other events and parameters. Modify event: You can modify existing events. For example, if you are collecting two different events (Event Name: Button Click 1 […]

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How to enable Enhanced Measurement Tracking in GA4 Google Analytics 4

Enhanced Measurement Events is one of the categories of events in GA4. The other event categories are: Automatically Collected Events Recommended Events Custom Events Enhanced Measurement Events are automatically triggered and logged (i.e. recorded) on certain pre-defined user activities. But the events are logged only when you have enabled enhanced measurement. If you are brand […]

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Guide to setup for user properties in Google Analytics 4 GA4

User properties are attributes that can be used to define segments of your user base, such as language preference or geographic location. These user properties provide additional context around the user and events they trigger on the webpage. User property may change over time. Google Analytics 4 by default automatically logs some user properties, as […]

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