A conversion on a website or app can be any crucial activity which is important to your business. For example, submitting a form, signing up for email newsletter, or purchasing a product (transaction). Conversions in GA4 (Google Analytics 4) In the earlier legacy version of Google Analytics, which is also called as universal analytics, conversions […]
Category: GA4 Tagging For Web Streams
Includes all the information about how you can collect and analyse data for web streams or web properties via the new GA4 also known as Google Analytics 4
How to setup a custom event for GA4 property using Google Tag Manager – GA4 GuideS
First, let’s see the steps required when using Google Tag Manager Step-1: Log in to your Google Tag Manager console and click on ‘Tags’ in the left-hand side menu. Step-2: Click on the ‘New’ button. Step-3: Give a proper name to your tag and click on ‘Tag Configuration’. Step-4: An overlay will appear on the […]
How to create a new event in GA4 property using the ‘create event’ option – GA4 Guide
Google Analytics 4 also provides the option to modify and create events in the analytics console only. Note that you can create or modify events based on the occurrence of other events and parameters. We already have a page view event firing on our thank-you page and we can use the basic parameters of the […]
How to setup Ecommerce Tracking in GA4 using GTM – GA4 Guide
Understanding Google Analytics 4 ecommerce tracking In this article, I am going to show you how to set up ecommerce tracking in Google Analytics 4 (GA4) using Google Tag Manager (GTM). With Google Analytics 4 properties, ecommerce implementation is a bit different compared to the legacy version, also known as Universal Analytics. I recommend following […]
How to setup Cross Domain Tracking in GA4 property- GA4 Guide
When it comes to updating your existing analytics property (Universal Analytics) to GA4 or setting up a new analytics property in GA4, the implementation method is completely new. Cross-domain tracking Cross-domain measurement allows you to uniquely identify your website user across different domains. With cross-domain tracking, activity is attributed to the same user regardless of […]
Guide to setting up site search tracking in GA4 Property – Google Analytics 4 search Tutorial – GA4 Guide
8-10 minutes In this article, I am going to talk about setting up site search tracking in Google Analytics 4. With the release of Google Analytics 4 property (GA4) in October 2020, by enabling enhanced measurement in GA4 you can automatically track and measure interactions and content on your sites in addition to standard page […]
Guide to implementing scroll tracking in GA4 – GA4 Guide
Scroll tracking allows you to measure how website users are engaging with your content. It also provides the ability to change an unnecessarily high bounce rate to a meaningful and real bounce rate. What is scroll tracking in Google Analytics 4 Google Analytics 4 tracks scroll events by default through its enhanced measurement options. With […]
How to test filters in GA4 – Google Analytics 4 Tutorial – GA4 Guide
Let’s create and apply a second exclude internal traffic data, filter to your GA4 property? Follow the steps below to create a second exclude internal traffic filter: Step-1: Navigate to the ‘Admin’ section of your GA4 property. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. Step-3: Click on the name of the data stream […]
How to apply filters on GA4 property to exclude internal traffic – GA4 Guide
What is Internal Traffic in GA4? The traffic generated by you or your employees, suppliers and other service providers to your website is called the ‘Internal Traffic‘. These people are not your target audience and therefore we don’t need to track them. Internal traffic can easily skew your website usage metrics and therefore must be […]
How to edit a data filter in GA4?
To edit your data filter, follow the steps below: Step-1: Navigate to the ‘admin’ section of your GA4 property. Step-2: Click on the ‘Data Settings’ drop-down menu under the ‘Property’ column: Step-3: Click on ‘Data Filters’. Step-4: Click on the data filter you want to edit: Step-6: Make necessary changes and then click on the […]