Following are the main differences between Google Analytics 4 (GA4) and Universal Analytics (GA3). In this article, we will discuss the key differences between Universal Analytics (GA3) and Google Analytics 4 (GA4). Google Analytics 4 is not an upgrade to Universal Analytics. It is a completely different new version of Google Analytics which works on event-driven based models […]
Category: GA4 Overview
Provides basic insights on the account structure and basic terminology used in the new generation of Google Analytics, Google Analytics 4.
Guide to GA4 Account Structure
With the advent of GA4 property, the Google Analytics account structure has changed a bit. Now we have got data stream(s) under the new GA4 property. A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics. In the context of the Google ecosystem, an organization represents a company that owns one or […]
Advantages of Google Analytics 4 – GA4 Property formerly known as App + Web property
#1 GA4 property enables more robust cross-device and cross-platform tracking. You can combine website and mobile app usage data into one GA4 property. This is more powerful than the roll-up property you may have used in the past to combine web and app data as both platform now use the same schema. Thus a GA4 property enables more robust […]
Introduction to Google Analytics 4 – GA4 formerly known as App + Web Property
Google Analytics 4 (GA4) is the latest version of Google Analytics. Since it is the 4th version, it is called GA4. There are many new features including a single view of users across devices(desktop, mobile etc) and (if applicable) platforms like Apps. This new property type – Google Analytics 4 properties – unifies and simplifies […]
4 Ways To Implement GA4 on Your Website And Start Tracking
There are 4 ways which you can pick from to start tracking data of your visitors in the new Google Analytics 4 formerly known as App + web. Tagging your website for Google Analytics 4 1) Global Site Tag gtag.js direct implementation on web page 2) Using GTM container to implement GA4 specific tags 3) […]