In Google Analytics 4 (GA4), you can include or exclude certain event data via a feature called ‘Data Filters’: The data filters are configured at the property level. These filters are applied to the event data from the date of creation and do not work retroactively. Since the data filters do not work retroactively, once you […]
Category: GA4 Overview
Provides basic insights on the account structure and basic terminology used in the new generation of Google Analytics, Google Analytics 4.
How to test filters in GA4 – Google Analytics 4 Tutorial – GA4 Guide
Let’s create and apply a second exclude internal traffic data, filter to your GA4 property? Follow the steps below to create a second exclude internal traffic filter: Step-1: Navigate to the ‘Admin’ section of your GA4 property. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. Step-3: Click on the name of the data stream […]
How to apply filters on GA4 property to exclude internal traffic – GA4 Guide
What is Internal Traffic in GA4? The traffic generated by you or your employees, suppliers and other service providers to your website is called the ‘Internal Traffic‘. These people are not your target audience and therefore we don’t need to track them. Internal traffic can easily skew your website usage metrics and therefore must be […]
How to edit a data filter in GA4?
To edit your data filter, follow the steps below: Step-1: Navigate to the ‘admin’ section of your GA4 property. Step-2: Click on the ‘Data Settings’ drop-down menu under the ‘Property’ column: Step-3: Click on ‘Data Filters’. Step-4: Click on the data filter you want to edit: Step-6: Make necessary changes and then click on the […]
How to deactivate and reactivate your data filter?
To de-activate your data filter, follow the steps below: Step-1: Navigate to the ‘admin’ section of your GA4 property. Step-2: Click on the ‘Data Settings’ drop-down menu under the ‘Property’ column: Step-3: Click on ‘Data Filters’. Step-4: Click on the three dots menu next to the data filter you want to deactivate: Step-5: Click on […]
How to use Measurement Protocol in Google Analytics 4 GA4 – Version 2 – GA4 Guide
Measurement protocol for Google Analytics 4 (GA4) is a set of rules which your application must follow in order to send event data directly to the Google Analytics servers from any device/system which can be connected to the internet. This device can be a POS (point of purchase systems), cash counter machine, slot machine etc. […]
List of parameters commonly used in GA4 Measurement Protocol – GA4 Guide
#1 Measurement Protocol Version 2 ‘v’ is used to denote the measurement protocol version. The value of this parameter for GA4 is 2 For example: v=2 as in: https://analytics.google.com/g/collect?v=2&tid=G-7KE5STV3EN>m=2oebu0&_p=1296718930&sr=1920×1080&_gaz=1&ul=en-gb&cid=1878237460.1594221501&_s=1&dl=https%3A%2F%2Fga4guide.com%2Fanalysis-hub-google-analytics-how-to-use-the-exploration-report%2F&dr=https%3A%2F%2Fga4guide.com%2F%3Fs%3Dadvanced%2Banalysis&dt=Analysis%20Hub%20Google%20Analytics%20-%20How%20to%20use%20the%20Exploration%20Report%20in%20GA4%20-%20ga4%20guide&sid=1608149273&sct=154&seg=0&en=page_view&_ss=1 Note: Universal analytics uses measurement protocol version 1 #2 Measurement ID In the case of GA4, ‘tid’ denotes the measurement ID (and not the tracking ID). […]
How to connect GA4 property with BigQuery – Google Analytics Tutorial
Google BigQuery is a cloud data warehouse that allows you to run high volume data in just a few seconds. BigQuery provides the opportunity to conduct an in-depth analysis of business performance and user interactions. Now, with Google Analytics 4 (GA4) properties, you can get a more detailed analysis using an event-driven data model designed […]
Guide to connect GA4 (Google Analytics 4) with Google Data Studio
Google Analytics 4 (GA4) gives you insight on website performance, how users come to your website, and their behaviour. You can use Data Studio to visualize the same data that is available in Google Analytics for more in-depth and detailed insights. In this article, I am going to talk about how you can connect Google […]
Guide to Setup Assistant for Upgrade of your Old Google Analytics to New Google Analytics 4 – GA4
Step-1: Navigate to the admin section of your reporting view in your GA3 property. Step-2: Click on the ‘Upgrade to GA4‘ link under the ‘Property’ column: Step-3: Click on the ‘Get Started‘ button under the section ‘I need to create a new Google Analytics 4 property‘: Step-4: Click on the ‘Create Property‘ button: Google Analytics […]