You might have already configured the legacy version of Google Analytics (also known as Universal Analytics) along with Google Ads and now be thinking why does it matter whether we connect Google Analytics 4 and Google Ads? Well to answer your question in more detail, here are a few key benefits. Event-based model: Universal Analytics […]
Category: GA4 – Google Ads
Contains troubleshooting information for Google Ads and GA4 linking.
Guide to linking GA4 Google Analytics 4 with Google Ads
Follow the steps below to link your GA4 property with Google Ads: Step-1: Make sure that you have the ‘edit’ permission on the GA4 property you want to link to your Google Ads account(s). Step-2: Make sure that you have the ‘admin’ access to the Google Ads account(s) you want to link to your GA4 […]
How to disconnect a Google Ads account from your GA4 property
Follow the steps below: Step-1: Make sure that you have the ‘edit’ permission on the GA4 property you want to unlink from your Google Ads account(s). Step-2: Make sure that you have the ‘admin’ access to the Google Ads account(s) you want to unlink from your GA4 property. Step-3: Navigate to the ‘Admin’ section of […]