Remarketing overview A remarketing audience is a list of users grouped together to whom you want to re-engage because of their likelihood to convert. You create remarketing audiences based on user behavior on your website, and then use those audiences as the basis for remarketing campaigns in your ad accounts like Google Ads and Display […]
Category: GA4 – Audience
Contains information about audiences in Google Analytics 4
How to create audiences in GA4 – GA4 Guide
In the context of Google Analytics 4, an audience is a group of users that you can club together based on any combinations of attributes or experience in a particular time frame. Note that there is a limit of 100 audiences per property in GA4 How to create a new audience in GA4 Step 1: […]
How to edit an audience in GA4 – Google Analytics 4 tutorial
If at any point in time you want to edit your custom audience configuration, you can follow the below steps. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Audiences’ menu under ‘Configure’. You will now see a list of available audiences below. Step 2: Now hover your mouse over the […]
How to Create Predictive Audiences in GA4 Google Analytics 4 – GA4 Guide
Google Analytics 4 automatically enriches your data by bringing machine-learning expertise to bear on your dataset to predict the future behaviour of your users. With predictive metrics, you learn more about your customers just by collecting structured event data. A predictive audience (prospects) is an audience based on the conditions of a predictive metric, such […]
What are audience templates in GA4
Google Analytics 4 allows you to define your audience from audience templates that are partially configured audiences which already identify a set of dimensions and/or metrics that form the basis of widely applicable audiences. There are three types of templates available in GA4: 1) Demographics template This template includes the age, gender, language, interest IDs, […]
How to Archive an Audience in GA4 Google Analytics 4 – GA4 Guide
To archive your custom audience you can follow the below steps. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Audiences’ menu under ‘Configure’. You will see a list of available audiences. Step 2: Now hover your mouse over the audience which you want to edit. Click on the three vertical […]
How to create sequence based audience in GA4 Google Analytics 4 Tutorial – GA4 Guide
Sequences let you specify the order in which conditions must be met to the custom audience. You can create a custom audience that shows a group of users who followed the particular sequence of conditions mentioned. For example, you can create an audience that includes users who did ‘Add to cart’ then begin ‘checkout’ but […]
How to create segments in GA4 Google Analytics 4 Tutorial – GA4 Guide
In GA3 or universal analytics what was called segments are represented as comparisons in GA4. In Google Analytics 4, comparisons allow you to evaluate subsets of your data side by side. For example, you might compare all data generated by desktop devices and all data generated by mobile devices. In GA4, comparisons take the place […]