Google Analytics 4 automatically enriches your data by bringing machine-learning expertise to bear on your dataset to predict the future behaviour of your users. With predictive metrics, you learn more about your customers just by collecting structured event data.
A predictive audience (prospects) is an audience based on the conditions of a predictive metric, such as purchase probability, churn probability, and revenue predictions.
You can learn more about predictive metrics here: About predictive metrics.
You can use suggested predictive audiences that meet prediction-modeling prerequisites and are labeled as ‘ready to use’. You can modify the template to your needs using the audience builder. You cannot edit the predictive condition, but you can add additional non-predictive conditions based on your business requirements.
If there is insufficient data to use predictive modeling, the audience will be marked as ‘not eligible to use’.
