There are 4 ways which you can pick from to start tracking data of your visitors in the new Google Analytics 4 formerly known as App + web.
| Tagging your website for Google Analytics 4 |
| 1) Global Site Tag gtag.js direct implementation on web page |
| 2) Using GTM container to implement GA4 specific tags |
| 3) Connected Site tag – using existing tags on the webpage |
| 4) GTM server side tagging |
The most common way used is by working with Google Tag Manager tags however each of these options have their own pros and cons. I’ve listed advantages of each of these below for reference purposes.
Advantages of tagging your GA4 web stream with global site tag(gtag.js)
This implementation will greatly help in centralising and combining your tags from other google products along with the brand new GA4 Implementation.
Single tag to track conversions across Display and Video 360, Google Ads, Search Ads 360, Campaign Manager 360 and also same tag can be used to install and implement GA4 for your website.
Advantages of tagging your GA4 web stream with GTM
The centralising of your GA4 tags along with all other 3rd party tags like Facebook pixel and other google products can be achieved by this implementation.
GTM also allows for quick editing without making any major changes to your website code.
Advantages of tagging your GA4 web stream with connected site tags
You can use existing global site tag from your universal property to implement GA4 as well using this method.
Advantages of tagging your GA4 web stream with GTM server side tagging
You’ve faster Site Performance with reduced client Load, First-Party Context for cookies and full control over the data
Depending on above advantageous and reasons you can kick start the implementation you wish to go for implementing your branding new GA4 Google Analytics 4 tracking on website.